Silvia Fresno Monfort: Trust must underpin payments innovation
Payments innovation must serve a clear purpose: making life easier for customers without compromising security or trust. Silvia Fresno Monfort, head of enterprise marketing at Worldline, has stated that payments innovation must serve a clear purpose: making life easier for customers without compromising security or trust. This principle also defines effective marketing. Monfort emphasised customer understanding, commercial alignment, and creative clarity to build lasting relationships. The company's focus is on understanding the customer’s perspective and aligning with a clear commercial strategy. Collaboration and creativity are complementary. Retailers should expect innovation and agility from their payments partners to help them adapt and make the experience easier for their customers.
Publicerad : 4 timmar sedan förbi TRB Solutions News Team i Business Tech
Payments innovation must serve a clear purpose: making life easier for customers without compromising security or trust. For Silvia Fresno Monfort, head of enterprise marketing at Worldline, that prin... [3050 symbols]
